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Mark Purcel
Investment Philosophy
I am committed to a prudent investment philosophy because I believe it is in the best interest of my clients. I advise my clients to:
- Use diversification to minimize risk*
- Use a long-term approach, yet be flexible enough to periodically tweak it
- Avoid making irrational decisions based on emotions
- Avoid letting pride impair judgement
- Avoid getting caught up in investments made by others. Their choices may not be appropriate for you
- Avoid holding onto a losing investment *Diversification cannot eliminate the risk of investment losses.
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